By Kristy Short, Ed.D, is president of SAS Communications 360.
Marketing doesn't have to take up a lot of time during the season. In fact, it's fairly easy to keep communications flowing consistently without much effort. The key is to keep your name in front of your clients and maintain the appearance of working hard to keep in touch.
Here are a few easy tips to ensure your marketing efforts don't go cold during tax season:
Update Your Blog Post Each Month—Your website is the new "front door" to your firm. It's where your clients do business with you—exchanging data and documents. Keep you clients coming back to your website as often as possible by offering relevant information. Maintaining a blog is a good way to do this. For those who simply don't have time to write blog posts, outsource this task to a freelance writer. There are plenty of them out there.
These are just a few sound tips to keep your marketing program rolling even during busy season. Marketing is all about frequency and consistency; that is, staying on the minds of your clients and the community as a whole. Tax season can certainly put many non-tax related tasks on the back burner, but just remember—if you are not staying in touch with your clients, someone else may be. It's okay if your marketing slows down a bit, as long as you don't hit idle mode. Take a few minutes to implement a few of these tips and join the firms that successfully keep their marketing engines running all year long!
Kristy Short, Ed.D, is president of SAS Communications 360 (SAScommunications360.com) and a partner in RootWorks LLC (RootWorks.com)—firms dedicated to providing public relations, branding, and marketing services to the accounting profession. She is a regular columnist with CPA Practice Advisor and has been published in multiple State CPA Society magazines and Accounting Today. Kristy is also a professor of English and marketing in the SE Michigan area. Reach her at kristy@sascommunicatio..